Sharjah has officially launched its Summer Festival 2025 under the theme “Exceptional Offers for an Unforgettable Summer.” Running until September 1, the festival is positioned as a lively and family-friendly destination for residents and international visitors alike.
Organized by the Sharjah Chamber of Commerce and Industry (SCCI) in collaboration with the Sharjah Commerce and Tourism Development Authority (SCTDA), the festival features over 1,000 participating retail stores, shopping centers, hotels, and attractions. It aims to support economic growth and boost tourism in the emirate through seasonal planning.
This year’s edition includes more than 75 family-focused events and promotional discounts of up to 75 percent. The total value of prizes exceeds AED 3 million.
Shoppers will have the chance to win luxurious prizes, including gold bars, through six major raffle draws scheduled on July 10, 20, and 31; August 10 and 21; and during the closing ceremony on September 1.
Adding to the excitement, a new mascot named “Shams” has been introduced to engage children and families. Shams will take part in various festival events, bringing vibrant energy and a joyful atmosphere to Sharjah’s summer season.
The 2025 festival will span 19 key summer destinations across the emirate, including shopping malls, beaches, museums, and cultural sites. The program includes live performances, creative workshops, and interactive experiences suitable for all age groups.
