Dubai Digital Authority has recently introduced the UAE’s first virtual Emirati family, featuring Mohammed, Salama, Latifa, and Rashid. Created with the power of artificial intelligence, this family represents the values and aspirations of Emirati society.
The virtual family will serve as brand ambassadors for Dubai Digital, aiming to present the city’s digital services in an engaging, simple, and interactive way.
The daughter’s name, Latifa, was chosen through a public vote. She was first introduced in a video, wearing traditional Emirati attire while playing in a park. Later, a new video revealed the rest of the family members: father (Mohammed), mother (Salama), and brother (Rashid).
Designed as an interactive digital interface, this initiative reflects Dubai’s rapid progress in artificial intelligence and highlights efforts to encourage community participation in digital transformation projects.
