White Friday in the UAE has become more than discounts; it is now an opportunity for calculated purchases and long-term investment. Flowww and Admitad data show:
Higher order value: AOV in MENA rose from $33.5 to $38; in UAE, from $95 to $103.
Focus on better living: Most growth in home, health, and baby products.
Long-term value: Only 14% used coupons, 21% used cashback or loyalty points.
Travel planning: Residents used discounts to book trips through 2026.
This year, White Friday proves UAE shoppers choose smart spending for a sustainable, prosperous life.
