{"id":7992,"date":"2025-06-10T12:22:10","date_gmt":"2025-06-10T08:22:10","guid":{"rendered":"http:\/\/dubaiintl.ae\/dubai-police-becomes-the-most-powerful-police-brand-in-the-world\/"},"modified":"2025-06-10T12:22:10","modified_gmt":"2025-06-10T08:22:10","slug":"dubai-police-becomes-the-most-powerful-police-brand-in-the-world","status":"publish","type":"post","link":"https:\/\/dubaiintl.ae\/en\/dubai-police-becomes-the-most-powerful-police-brand-in-the-world\/","title":{"rendered":"Dubai Police becomes the most powerful police brand in the world"},"content":{"rendered":"<p style=\"text-align: justify;\" data-start=\"54\" data-end=\"405\">In the latest report by the reputable Brand Finance institute, Dubai Police was named the strongest police brand in the world, achieving a score of 90.2 out of 100 and receiving an AAA+ rating. This ranking was conducted with the participation of over 8,000 stakeholders, security institutions, and international experts across 10 different countries.<\/p>\n<p style=\"text-align: justify;\" data-start=\"407\" data-end=\"688\">According to the report, Dubai Police demonstrated outstanding performance in all key indicators, including professional ethics, operational efficiency, transparency, innovation, and social engagement, playing a key role in strengthening the soft power of the United Arab Emirates.<\/p>\n<p style=\"text-align: justify;\" data-start=\"690\" data-end=\"935\"><strong data-start=\"690\" data-end=\"739\">Brand Value of Dubai Police: 57.9 Billion AED<\/strong><br data-start=\"739\" data-end=\"742\" \/>The brand value of Dubai Police in this assessment is estimated at approximately 57.9 billion AED, representing a significant share of the UAE\u2019s total national brand value of 4.48 trillion AED.<\/p>\n<p style=\"text-align: justify;\" data-start=\"937\" data-end=\"1034\">This security institution scored above the global average in 11 credibility metrics, including:<\/p>\n<ul style=\"text-align: justify;\" data-start=\"1035\" data-end=\"1233\">\n<li data-start=\"1035\" data-end=\"1075\">\n<p data-start=\"1037\" data-end=\"1075\">Fairness in dealing with individuals<\/p>\n<\/li>\n<li data-start=\"1076\" data-end=\"1089\">\n<p data-start=\"1078\" data-end=\"1089\">Integrity<\/p>\n<\/li>\n<li data-start=\"1090\" data-end=\"1112\">\n<p data-start=\"1092\" data-end=\"1112\">Security assurance<\/p>\n<\/li>\n<li data-start=\"1113\" data-end=\"1133\">\n<p data-start=\"1115\" data-end=\"1133\">Ethical behavior<\/p>\n<\/li>\n<li data-start=\"1134\" data-end=\"1162\">\n<p data-start=\"1136\" data-end=\"1162\">Effective task execution<\/p>\n<\/li>\n<li data-start=\"1163\" data-end=\"1198\">\n<p data-start=\"1165\" data-end=\"1198\">Active presence on social media<\/p>\n<\/li>\n<li data-start=\"1199\" data-end=\"1233\">\n<p data-start=\"1201\" data-end=\"1233\">Innovation in crime prevention<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\" data-start=\"1235\" data-end=\"1570\"><strong data-start=\"1235\" data-end=\"1307\">Focus on Technological Transformation and Sustainable Policing Model<\/strong><br data-start=\"1307\" data-end=\"1310\" \/>Major General Abdullah Khalifa Al Merri, Commander-in-Chief of Dubai Police, attributed this success to smart leadership and a focus on technological transformation and developing a sustainable policing model. He highlighted the key role of programs such as:<\/p>\n<ul style=\"text-align: justify;\" data-start=\"1571\" data-end=\"1696\">\n<li data-start=\"1571\" data-end=\"1602\">\n<p data-start=\"1573\" data-end=\"1602\">Smart Police Stations (SPS)<\/p>\n<\/li>\n<li data-start=\"1603\" data-end=\"1625\">\n<p data-start=\"1605\" data-end=\"1625\">UAE SWAT Challenge<\/p>\n<\/li>\n<li data-start=\"1626\" data-end=\"1643\">\n<p data-start=\"1628\" data-end=\"1643\">Social events<\/p>\n<\/li>\n<li data-start=\"1644\" data-end=\"1669\">\n<p data-start=\"1646\" data-end=\"1669\">E-sports competitions<\/p>\n<\/li>\n<li data-start=\"1670\" data-end=\"1696\">\n<p data-start=\"1672\" data-end=\"1696\">The &#8220;Sa\u2019ad&#8221; initiative<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\" data-start=\"1698\" data-end=\"1742\">in elevating Dubai Police\u2019s global standing.<\/p>\n<p style=\"text-align: justify;\" data-start=\"1744\" data-end=\"2081\"><strong data-start=\"1744\" data-end=\"1783\">Appreciation from Brand Finance CEO<\/strong><br data-start=\"1783\" data-end=\"1786\" \/>The CEO of Brand Finance congratulated Dubai Police on this achievement, describing it as a successful example of innovative and forward-thinking public institutions. He also called the high level of public trust in Dubai Police among security institutions worldwide a remarkable accomplishment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the latest report by the reputable Brand Finance institute, Dubai Police was named the strongest police brand in the world, achieving a score of 90.2 out of 100 and receiving an AAA+ rating. This ranking was conducted with the participation of over 8,000 stakeholders, security institutions, and international experts across 10 different countries. According [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1256,1257,1271,1269],"tags":[1259,1938,1270],"class_list":{"0":"post-7992","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dubai-international","8":"category-dubai-international-news-agency","9":"category-dubai-news","10":"category-emirates-news","11":"tag-dubai-international","12":"tag-dubai-police-becomes-the-most-powerful-police-brand-in-the-world","13":"tag-emirates-news-dubai-news"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dubai Police becomes the most powerful police brand in the world - \u062f\u0628\u06cc \u0627\u06cc\u0646\u062a\u0631\u0646\u0634\u0646\u0627\u0644<\/title>\n<meta name=\"description\" content=\"In a report by the prestigious Brand Finance institute, Dubai Police was named the world&#039;s strongest police brand, scoring 90.2 out of 100 and receiving an AAA+ rating.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dubaiintl.ae\/en\/dubai-police-becomes-the-most-powerful-police-brand-in-the-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dubai Police becomes the most powerful police brand in the world - 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