The “World of Coffee Dubai 2026” exhibition will be held from January 18 to 20 at the Dubai World Trade Center. This international event, organized in collaboration with the Specialty Coffee Association (SCA), provides a valuable opportunity to expand partnerships and invest in the region’s growing coffee industry.
The exhibition will take place in Zabeel Halls 1, 4, 5, and 6 of the Dubai World Trade Center and will host global brands, industry professionals, and coffee enthusiasts from around the world. Over the past four years, World of Coffee Dubai has experienced significant growth, with 77% of its exhibitors coming from abroad.
The UAE coffee market is currently valued at approximately AED 12 billion, and with an annual growth rate of 8.4%, it is expected to reach AED 16.5 billion by 2029. Additionally, the coffee market in the Middle East and North Africa is projected to exceed AED 40 billion by the same year.
At the 2026 exhibition, a series of special programs will be featured, including national barista competitions, coffee tasting and roasting contests, and two exclusive auctions showcasing the rarest coffee beans in the world. In addition, workshops and seminars focusing on sustainable agriculture and technological innovations in the coffee industry will be on the agenda.
According to Khalid Al Mulla, Director of the Specialty Coffee Association UAE, “World of Coffee Dubai is not just a trade event; it is a dynamic platform for collaboration, innovation, and knowledge exchange within the global coffee community.”

